Carrera

Known for their stylish sunglasses and sports eyewear, the Carrera brand has become synonymous with a fusion of performance and fun. But Carrera is not all colorful, retro aviators; the brand has a history that is rich in technology and rooted in practicality. The original products from Carrera were protective eyewear (sports goggles) and the founder, Wilhelm Anger, was inspired by motor racing.

Carrera was founded in Austria in 1956, and Mr. Anger, with his lust for life (a little on the edge,) named his company after La Carrera Panamericana, The Mexican Road Race. Searching for a better material for his products, in 1964, Wilhelm Anger developed and patented ‘Optyl’ plastic, a cutting-edge material weighing 20% less than acetate. Optyl causes less allergic reaction, and has improved fit (because it adapts to the wearer’s face.) This invention was so meaningful he even briefly changed the company's name to Optyl International. At this time they were still specializing in ski helmets and motorcycle goggles.

In 1974, the company returned to the Carrera International name. It was also in 1974 that Carerra engineered the first interchangeable lenses for ski goggles. The late seventies were a pivotal time for Carrera, because they launched a new line of sports sunglasses that would appeal not only to the skiers and the drivers, bu also to the fashion set.

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